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Swim Ireland — "Daddy, look at me!"

Motion Graphics & Animation
They could be taken away forever.

They could be taken away forever.

As part of Drowning Prevention Week, this sixty second piece of video content was created to stop you in your tracks if you are a parent.

It is a campaign that takes on greater significance this summer, as more people than ever are visiting Irish beaches due to the fact that Covid-19 has caused the closure of supervised swimming pools and has restricted international travel.

It was designed to bring the dangers of swimming unsupervised into sharp focus for the listener and acts as a reminder to parents and guardians of the importance of supervising children in the water.

2021
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