Patrick Horan

The George

Advertising, Identity & Illustration

Magazine Advertisement

Embodying fluid communities

Embodying fluid communities

Since 1985. The George has been forever known as safe-haven for those in the LGBTQ+ community.

This print advert for GCN Magazine was created to give the brand a refresh in order to show how far this iconic bar and club has comes throughout the years. The paint-like abstract shapes represent the LGBTQ+ community, coming together in this safe haven. The bright, fluid colours symbolise the many personalities that come together to celebrate their true selves.

The 100 Archive
2017 Selection→