Patrick Horan

eir Brand Principles

Identity & Guidelines

A set of minimal internal communication posters that represent eir's Brand & Design Principles through the use of strong messaging, supported by abstract brand visuals.

Strengthening well designed digital products

Strengthening well designed digital products

In order to achieve a higher standard of digital work for both the eir team and consumers, Deloitte Digital set out to create a suite of brand and design principles as part of eir's 2017 brand refresh.

These principle posters incorporate strong messaging and abstract imagery using the brand's graphics to help the internal team improve on their digital products for the eir's broadband, mobile and tv customers. These posters are then signposted within eir's office space as a daily reminder of the high standards of the collective design work that is expected, whether it's a huge project, or a daily task.