The most memorable human connections are MadeByMusic. Whether its an aspiring rapper mumbling lyrics with his classmate at the back of the school library, or an up and coming DJ who found a friend for life by elbowing his way onto the decks — everyone has their own story to tell.
This illustrated content series brings these memories to life through imaginative scenes in order to show the strength behind true human connections.
Three’s MadeByMusic acts — Jafaris, Saint Sister and Kormac — share their most memorable experiences of connections through music. These fun and heart warming experiences create a gateway into this vibrant and imaginative world for the viewer.
A unique and animated visual language was created to co-exist within the overall MadeByMusic campaign. These bold hand drawn illustrations are used to heighten the music artists’ key moments of connection, and allows the viewer to enter a new and imaginative world. By using Three’s primary brand colour’s of purple tones and magentas, a fun and distinct visual tone is established.